A Vision Rooted in Authenticity
Founded by Mr. Rajan Nair, a third-generation spice farmer from Vadakkanchery, Thrissur, Sattvik Spices began with a revolutionary idea:
"What if we could bring the untouched purity of Idukki's spice gardens directly to people's kitchens?"
Starting with just a 300 sq.ft. shop near Thrissur Round, Mr. Nair personally sourced pepper, cardamom, and turmeric from small farmers in Munnar, Wagamon, and Peermade, rejecting the industry norm of blending spices with fillers.
Breaking Barriers: The Kochi Expansion
With rising demand, Sattvik moved to Kochi in 2003, partnering with Devan Group of companies for hypermarket shelf space—a game-changer that introduced their spices to a pan-India audience.
Celebrity chef Sanjeev Kapoor famously praised Sattvik's "cardamom with unmatched aroma" during a 2007 food expo in Mumbai, calling it "the gold standard for Indian spices."
Gulf Dreams & Growing Pains
In 2005, Sattvik entered the Middle East through Dubai distributors. But the reality was harsh:
- Middlemen repackaged spices with inferior blends, damaging Sattvik's reputation
- Payments were delayed for months, straining finances
- Customers complained of stale products, unaware Sattvik wasn't handling final deliveries
"We were losing control of our own legacy," recalls Mr. Nair's son, Arjun Rajan, who joined the business in 2012.
The Fight for Direct Presence
Chef Arun Kumar of Trèsind Dubai (a Michelin-recognized restaurant) switched to Sattvik after tasting their Malabar cinnamon, calling it "the closest to fresh-picked bark I've seen outside Kerala."
Despite this recognition, 2019 brought a crisis: A Dubai middleman sold stale Sattvik stock under another label. The scandal went viral in Kerala expat groups until Mr. Nair publicly apologized and vowed to "deliver directly or not at all."
The Dubai Revolution
In March 2022, Sattvik's Al Quoz facility opened with support from Dubai Customers
Customer Growth
70,000+
New customers in just 18 months
Excellence Award
2022
"Best Organic Spice Brand" at Gulfood Awards
International Recognition
2023
Gold Medal at International Taste Institute, Brussels
Brand Recognition
2024
"Most Trusted Kerala Spice Brand" - Arabian Business
2025 Goal
"1 Million Homes, Zero Compromises"